Sunday, October 26, 2008

Broadcast Style Exercise: Edited Edition!

NORTHWEST AIRLINES SLASHES PRICES
30 SECONDS


NORTHWEST AIRLINES ANNOUNCED EARLIER TODAY THAT IT IS CUTTING DOMESTIC FARES BY UP TO 40-PERCENT FOR THE HOLIDAYS.


CEO OF NORTHWEST AIRLINES, FRANK DEWITT SAYS... HE LIKES TO THINK OF IT AS A HOLIDAY GIFT TO THEIR CUSTOMERS.


WITH THE DISCOUNTED, NON-REFUNDABLE FARES, A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN BOSTON AND SAN FRANCISCO FOR 500-DOLLARS ON CERTAIN DAYS.


TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN (WEDNESDAY, NOVEMBER 12 ) AND (WEDNESDAY, JANUARY 14) IN THE LOWER 48-STATES, ALASKA AND CANADA.


DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVAILABLE ON CERTAIN POPULAR DAYS.

-30-

4 comments:

Bill Palmer: flybywire said...

I doubt the accuracy of this report.
1) nwa.com lists no such promotion
2)Frank DeWitt is not the CEO of Northwest Airlines, not is he listed as ANY senior officer
see:
http://www.nwa.com/corpinfo/peopl/senior/senior.shtml

Lauren Marcus and Jason Freeman said...

Hello flybywire,

Doubt all you want...this post is a journalism class exercise. :) But I'm flattered that you found it realistic! I'm sorry about the confusion. How did you find me?

camccune said...

Oh dear, I guess I need to use a fake airline name, don't I? (This exercise is based on real news story from a year or two ago...but of course that means it's no longer current.)

camccune said...

Good decision to paraphrase the quote, but tighten up the title and use broadcast style:

NORTHWEST C-E-O FRANK DEWITT SAYS...

FARES, NOT FAIRS

You need to write out the names of the months.

15-6=9 +1 (bonus for slug) = 10/15